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Many businesses are quickly discovering that email marketing can be a vital part of their business. Emails can be a great way to keep in touch with customers, to offer them deals that will interest them and to invite them to special sales. The information and tips in this article can help you see all that email marketing has to offer your business. Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer-term implications for your bottom line. The major exception to this would be a business directly related to holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. The business will be back on track in a day or two. Each email should only contain a single topic. Keep the content down to a digestible amount of material. Throwing